
A | IT之家 7 月 22 日消息,彭博社马克 · 古尔曼昨日报道称,苹果公司预计于 2026 年 7 月 28 日(下周二)在美国市场推出名为“Apple Upgrade”的全新设备租赁计划。
这项服务将覆盖 iPhone、Mac、iPad 及 Apple Watch 的大部分机型,是苹果在硬件销售模式上的一次重要调整。
据介绍,苹果将与金融科技公司 Klarna 合作,由后者为该租赁项目提供资金支持。 (ECNS) -- A humanoid robot named Tiangong robot Omni clocked 45.66 seconds to win the gold medal at the 400-meter contest during the 2nd World Humanoid Robot Games in Beijing on Sunday. The robot's performance was notable not only for its speed but also for its unusual running style. Leaning sharply forward, it swung both arms close to its face, creating a comical pose that looked as if it were covering its face while sprinting. The quirky gait quickly went viral online, with Chinese netizens jokingly dubbing it a "socially anxious sprint". The contrast between the robot's high-speed performance and its almost bashful posture has made it an unexpected internet sensation. The movement was not manually programmed by engineers to imitate humans. Instead, the distinctive gait emerged autonomously through reinforcement learning in a simulation environment. During training, the robot learned that twisting its waist and driving its movement through the hips required less effort than rapidly swinging its arms. The strategy also helped reduce heat buildup in the shoulder joints. At the same time, leaning forward shifted its center of gravity in a way that improved balance and helped increase running speed. With a time of 45.66 seconds, Omni's performance is already approaching the level of elite male human athletes in China. (By Gong Weiwei)
。受此消息影响,Klarna 股价一度上涨 11% 至 20.78 美元。
古尔曼透露,Apple Upgrade 的运作模式类似于订阅服务。用户可以根据自身需求,在租赁期间提前付清设备款项、提前升级至新款机型,或在租期结束后选择保留或归还设备。其中,iPhone 和 Apple Watch 的租赁周期为 24 个月,而 Mac 和 iPad 则为 36 个月。在部分情况下,提前终止或升级交易可能会产生额外费用。
在美国地区,用户需要通过 Klarna 的软性信用审查(Soft Credit Check)以获得资格,该审查不会影响个人信用评分。

B | 苹果计划将“Apple Upgrade”宣传为一种相较于现有分期融资方案月付款更低的选择。为推广该计划,苹果将停止接受其原有的 iPhone 升级计划(iPhone Upgrade Program)及标准分期付款的新用户注册。

C | 值得注意的是,与现行的 iPhone 升级计划不同,“Apple Upgrade”并不包含 AppleCare+ 保修服务。同时,并非所有设备都支持该租赁方案,Apple Watch SE、入门级 iPad、iPhone 16 以及 MacBook Neo 等机型均被排除在外。此外,企业和教育采购也不适用此计划。

D | 在此之前,苹果已对 Mac、iPad 及其他设备进行了数百美元的价格上调。市场也普遍预期,苹果可能在 9 月发布新款 iPhone 时再次提价。 值得一提的是,苹果曾在 2024 年放弃了自行推出 iPhone 硬件订阅服务的计划。通过此次与 Klarna 的外部合作,苹果得以提供硬件租赁的购买模式,而无需自行承担相关的财务与融资风险。
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